Ok, this is already overdue. Since Cyber Monday, it has become a bit of a crazy time for those of us with e-retail companies, so I’ve been a tad neurotically busy lately. I was also caught up in trying to write intelligent, witty interviews for this piece and I’ve decided to just git er done instead;)
Day two of ThinkNB was a hub bub of activity. Spheric was the first of the companies that I interviewed.
Spheric
I noticed their booth right away. The bright orange booth header with We’re Lazy spanning the top drew the eye of many of the crowd attendents. As I made my way over to the booth I noticed the Spheric team all wearing bright orange t-shirts with an energy to match. I had the opportunity to talk with Adam MacDonald, co-founder of Spheric.
What is Spheric?
Spheric provides Enterprise Portals using BEA Aqualogic. We’ve recently expanding into application development and ruby on rails development. Apps like the facebook application called Expressions as well. We’re based in Moncton, NB.
Why are you called Lazy?
It’s all about simplicity and reducing redundancy. We have a disdain for repetition and prefer to automate processes. Our clients love us for it.
Who are some of your clients and success stories?
Spheric is proud to have a stellar lineup of clients such as Procter & Gamble, Bristol & Myers Squibb, Johnson & Johnson, Property Guys and more. Some of our clients are early adopters and are developing enterprise portals (Enterprise Social Architecture™ ) that incorporate social networking aspects to their portals. One of our clients has 68 servers with 14 million active users.
Are you funded or self-funded?
Self-funded
How are you marketing Spheric?
We haven’t very much to this point, nor really needed to. We always said we were the biggest company you never heard of. We’ve had very good success with our association with BEA Aqualogic and direct customer relations. We will be attending more trade shows and conferences but we have a solid referral system.
What technology is used at Spheric?
.net, php and Ruby on Rails. .
Who are your competitors?
There really aren’t any locally. 70% of our work is hired through the vendor.
Do you find it challenging being in New Brunswick?
Yes, it does provide complications. The time and expense of travel adds up. Since 98% of our clients are outside of Atlantic Canada, we are travelling a lot.
What does Spheric have that makes it stand out among everyone else?
Our work culture is unique. We have developed a 3 level certification process that all our staff go through to ensure they will mesh in with Spheric. This creates continuity and ensures that our team is prepared and passionate about the work we do. Our clients receive a team and not an individual. We’re able to deliver on time and above expectations.
From talking with several of the Spheric team members at the booth, this company culture was very evident. They were infectious, fun and yet at the same time exuded an air of competency.
What does the future hold for Spheric?
More direct sales. European expansion and continue to build on our customer base and partnerships.
Spheric also has a couple of impressive recent news releases.
Spheric Technologies a Moncton based Software Development and Service Company is excited to announce they are in the final stages of completing a Co-development agreement with one of the world’s largest consumer goods manufacturers Proctor and Gamble (P&G). Spheric will maintain IP rights to a number of new productivity and innovative collaboration tools which will be utilized by P&G under a worldwide licensing agreement. This agreement is the continuation of the development of Spheric’s Enterprise Social Architecture™ which is seen as a key contributor to substantial innovation and productivity gains across the Enterprise
Spheric Technologies a Moncton based Software Development and Service Company is excited to announce they are in the final stages of completing Marketing and Sales Agreement with 2Markets a Reston,Virginia based Complex Sales and Marketing Outsourcing services Company. The agreement will continue to support the visions of Spheric’s founder which is to focus on the strengths of the Company which include multiple software development practices including Aqualogic, Ruby on Rails, as well as SharePoint. Spheric is moving ahead with its Enterprise Social Architecture™ and has become a force in the Enterprise Integration field using Web 2.0 portal environments. With the largest Enterprises looking to increase productivity and Innovation within their organizations, Spheric has created unique tools and processes to support these initiatives thus providing a competitive advantage to the adopters of this new creative collaborative communication process.
I’m fairly certain the future is bright for these lazy guys at Spheric. Dan Martell’s blog, co-founder and Director of e-Business has more highlights of the event.
I was thrilled when the 1st AIM conference was held in NS last year. Although I found out about it too late to attend. The 2nd Atlantic Internet Marketing Conference will be held in Moncton, May 4-6th 2008. I will definitely be attending.
Speaking with Chris Nadeau at Evolving Solutions was a pleasure. I found him to be modest and confident with an evident passion for what he was doing. 
Following up on my 
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