The big topic lately is how the economy is affecting startups. I’ve been following many of the threads. On the one hand it is upsetting to see TechCrunch’s running list of layoffs, loss, cutbacks and deadpools. However, as some have said, some of the best innovation emerges during times of economic recession.
There are some excellent posts from Canadian bloggers, that have been bringing advice and discussion on this topic.
I would love to hear from some Atlantic Canadian bloggers their perspective on what is happening.
StartupCFO
Want to sell more? Get your CFO involved.
“In these types of selling environments, you need a hard, quantifiable value proposition for your company and product. Don’t be a vitamin, be a painkiller. Be something your customer absolutely needs. Whereever possible, quantify the value that you are providing.”
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StartUpNorth
StartUpNorth has had several posts related to this subject.
Canadian Entrepreneurs have to be more creative rather than relying exclusively on the US market.
Back to the Basics - Guest post from Christopher Pyper
The sky is falling, and so is your valuation
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Canadian Entreprenur
Offspring of the last recession - Do strong companies start in the midst of recessions?
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Mark Evans - A Canadian Take on the Web
Buckle Down but Keep Innovating
“As we head into more difficult waters, my hope is innovation and the creation of new online services remains vibrant. With development and distribution costs low, the landscape for new services should hopefully remain fertile. Entrepreneurs may have to buckle down but there is no reason why they should disappear.”
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DavidCrow.ca
It’s the end of the world as we know it
“Good business is about delivering return on investment to it’s shareholders. This has often been ignored by many entrepreneurs in the pursuit of attention.”
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Canadian Marketing Association
“Past recessions have shown that marketers who have taken the approach of “going through this together” with their customers have been more successful at maintaining share and revenue during a recession than their competition”
2009 B-to-B Demand Creation Trends
“In 2008, words such as recession, stagflation and depression have swirled wildly, causing b-to-b executives to pull out their swords and come hunting – as they have historically done when times get tough – for marketing dollars to cut.”
Share Results
“Lately we’ve been blogging about recession blogging and making a profit in a recession. The underlying point has been that as more and more consumer pinch their pennies, there’s an opportunity for those that can help them do that.”
Tech East -added Oct. 20
“As companies feel more pain from the credit crunch and economic slowdown, they will in turn be focused on finding savings, something productivity-enhancing IT investments can help with, he said.”
Non Canadian posts
Scobleizer
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TechCrunch
Paul Graham’s Startup Survival Guide for the Nuclear Winter - Be a Cockroach
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