I’m surprised that Dairy Queen hasn’t taken advantage of some interactive web functions. My son turns 11 this weekend. Every year, I take a topic that my son likes, scour the net to find the right image and then take it into my local Dairy Queen for them to prepare a customized frozen birthday cake. This year, I’m busier than ever, so I called my local Dairy Queen and asked them if they had an email that I could just send the photo and instructions to. They didn’t offer that option and I had to go in to the store to place the order.

Imagine how cool convenient it would be to be able to go online to Dairy Queen and interactively;

1. choose your cake type and size

2. then choose from a variety of suggestions for items to write that are more creative than just Happy Birthday or Congratulations.

3.  a selection of styles of cake printing fonts/colours that can be used

4. pre-set images searchable by topic (sports) /age etc. if you didn’t have a particular image in mind

5. able to upload your own artwork/photo for your own theme

6. then move all these items around on a virtual cake to see how it could look.

7. When done, save, place your order and based by location, a pick up place is identified or self-chosen.

Then all I would have to do is walk in, pick it up and it’s done.

Oh and if I wanted to take this a step further, have a save a cake virtual option as well so that I can make virtual cakes for my facebook friends. Facebook app Dairy Queen?

UPDATE: This is what I took into DQ, printed from the web.

I told them to take out the girl and overlay the compass in it’s place. I just got back from picking it up and they did a pretty good job with it. They really are missing out on having customers able to just email the images to them from the web. I suspect it would spark a lot more creativity for their cake line.